在还需与疫情共处的当下，吱音相信创造力依然是人类文明发展最重要的驱动之一。我们以上世纪50’60’年的设计风格为灵感，重返产品从手工制造都大机器批量生产转变的时期，设想如果吱音置身那个设计的黄金时代，会做出怎样的回应？

从一百年前的包豪斯到今天，产品设计是一个不断探索的过程。如果说包豪斯是现代生活的源头，那么50’60’年代的国际主义风格则是第二波现代设计理念的主导潮流。1950-70年之间，被称为设计史上的黄金年代，既MCM年代（Mid-Century Modern）。这期间，设计以前所未有的速度渗透到更加多元开放的生活方式当中，功能主义与实用性，舒适性甚至趣味性成为被考量的要点。设计与商业化的对接也有了更丰富的形式，层出不穷的设计大师们与品牌一同创造了诸多至今受益的经典之作。

「50’60’」系列新品，运用了MCM时代最具代表性的材料和工艺，用克制的设计语言，从形式中提取关于日常的思考、质感和善意。致敬经典的同时，探讨经典之外是否还有更多可能性，面对未来新型的变革与冲突，设计还可以发挥怎样的价值？

1950s-1960s: Golden Age of Inspirations 

All about Creativity and its Possibilities 

Ziinlife believes in creativity. 

We deem creativity as one of the most important driving forces for human civilization. And it still works now even in the post-pandemic era. Widely recognized as the golden era of design, the 1950s and 1960s have witnessed the great transition from hand-made production to mass production. We wonder how ziinlife would respond to that golden age by giving full play to its creativity. 

Product design has evolved from the Bauhaus style into contemporary style. Ten decades ago, the Bauhaus came into being, being the very source of modern living. Afterwards, the international style in the 1950s and 1960s became the dominant trend of the second wave of modern design concepts. This period, also called Mid-Century Modern, or MCM, is the golden age of design.

Back then, design integrated into a more diverse and open lifestyle at an unprecedented speed. Function, practicality, plus comfort and fun were put at the first priority. Design forms were enriched due to wider commercial application. Consequently, a growing number of design masters joined hands with brands in creating a wealth of classics, which still benefit us now. 

Our new series named 50’60’ is more than a homage to the MCM. 

We utilize the signature material and technique of MCM, and then take a more restrained design expression. By inserting our thinking of daily life, quality and kindness into the form, we wish to discuss more possibilities of creativity. Surrounded by a new type of transformation and conflicts, we think that design should and can play a bigger role so as to do its part for a better shared future.